For a university project, I explored the challenge of rebranding “Brains Brewery’s Cardiff Bay Lager”, a product that struggled to stand out in a crowded market.

As a concept, I reimagined it as Bryn Glas Welsh Lager, giving it a fresh, modern identity designed to compete more effectively with contemporary craft beers.

The new branding emphasizes a sleek, updated look while honoring its Welsh roots, demonstrating how thoughtful design can help a product capture attention and appeal to a wider audience.

(Note: this is a conceptual project and not an official rebrand.)